Reader…

The URBAN PETALS: Concrete Bloom Collector's Box sold out!

I'm still a little in awe of that — every time it happens, it reminds me why I do this work. So first: thank you. Whether you grabbed a box, shared the collection with a friend, or just followed along as the whole thing came together — I appreciate you being here.

I want to tell you something about how this collection started. Because it wasn't at the paint making table.

If you’ve read my last few emails, you’ll know it started on a walk. Indie and I have been walking the same LA neighborhood route, and for months I kept passing this one tree without really noticing it.

Then this spring, it erupted in the most wild fuchsia-pink blossoms. Mountain ebony. It stopped me mid-step…just gorgeous!

That one tree became the anchor for the entire URBAN PETALS collection.

The color palette, the mood, the name — all of it traced back to something I'd been walking past for months.

Here's what I've learned after designing 50+ SOLD OUT capsule collections: the spark and idea is almost always already in your life.

In the photos on your phone. The textures you keep noticing. The colors that pull you in without knowing why.

The real work — the part nobody talks about — is what happens between that idea and the finished product. The brainstorming. The mood boards. The color direction. The digital inspiration boards I build in Procreate. The way one collection idea extends into packaging, swatch journals, pattern design, content, and more.

That's the process I showed on last week's YouTube Live, and I’m about to bring you inside it in a whole new way.

Something new is coming this week. Keep an eye on your inbox.

P.S. If you missed the YouTube Live where I walked through the full collection development process (with a live AI demo and a few very real tech hiccups), the replay is here How I Collaborate with AI to Develop a Paint Collection WATCH THE REPLAY → 🌸

With creativity and color...

Artfully, xo Traci Bautista 💞 Founder, #tracibautistaCOLOR

If you have any questions reach out to customer care using the chat box at tracibautistacolor.com

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